✝️ Victoria's Secret Finally Revealed!

Here’s what we’re going to cover today.

1. Victoria’s Secret Finally Revealed!

2. FREE Stuff

1. Victoria’s Secret Finally Revealed!

I remember hitting the mall as a kid. There was nothing quite like the thrill of a bag of donut holes or the jingle of a precious quarter for the arcade. And if I got lucky (sorry, Calvinists 😛), Mom treated me to a piping hot corndog. There was even that one time my parents lost my brother!

Don’t worry. We found him 👍️ 

Now, there was always one mystery at the mall I could never solve.

Victoria’s Secret.

I’d gaze into the shop and wonder… what is Victoria’s secret? Is it a hidden cache of diamonds? Sadly, the truth remained locked away, my mother denying me entry and a chance to discover the secret.

➡️ Fast forward to 2021.

The lingerie chain decided to open a new chapter and embrace a more inclusive “woke” branding. They claimed their “sexiness” brand had a harmful message that was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.”

➡️ Fast forward to 2023.

The lingerie behemoth took a fatty U-turn. In just two years, they decided to ditch the “woke” chapter of inclusivity. Victoria’s Secret aims to bring back classic “sexiness.” Why?

They remembered their secret — the precious thing that kept them going since 1977. And here it is, Victoria’s secret:

Cha-ching! 💰️ 

Turns out that catering to social pressures resulted in a 5% drop in revenue. The brand’s efforts to promote inclusivity backfired. Cathaleen Chen reported that their rebrand gained “favorable reviews from online critics [but] never translated into sales.”

Their secret is a love for money.

The takeaway?

The next time you see your favorite brand promoting a social movement, remember it’s more likely driven by social pressure than genuine care for social justice.

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